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Controversy makes Alfa Romeo change Milano EV name to Junior

Annotation 2024-04-16 184235
Alfa Romeo Junior
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This is the Alfa Romeo Milano Junior, a new fully-electric crossover that promises to be ‘electric according to Alfa Romeo.’ Revealed in Milan, Italy, on 11 April, just four days later Alfa had to change its new model’s name to Junior, after objections from government officials infuriated that a car assembled in Poland was named after Italy’s second city.اضافة اعلان


It’s a bizarre u-turn on the EV’s name, which was chosen by public vote. Alfa CEO Jean-Philippe Imparato said: ‘We decided to change the name, even though we are not required to do so, because we want to preserve the positive emotion that our products have always generated and to avoid any controversy.’ The revised name is one from the Alfa back catalogue, originating on the 1966 GT 1300 Junior version of the Giulia.
Alfa’s first EV will start at around €30,000 (£26k) when it’s released later in 2024. On the Continent, they’re quoting as low as €200-a-month (£170) on finance, depending on the package you go for.

Two electric Milano Junior models are confirmed for the UK: a 154bhp EV badged Elettrica and a more powerful 237bhp Elettrica Veloce range-topper. Buyers elsewhere will be able to pick from four models, as buyers in Europe will also be offered a 2wd 134bhp hybrid and a 134bhp four-wheel-drive Q4 hybrid. Whether or not they’ll make it to our shores eventually remains to be seen. 
That’s par for the course when it comes to Stellantis: we had a similar degree of uncertainty when it came to the Jeep Avenger, which arrived as an EV first, but later added hybrid and petrol power. 
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